Skip to main content

Agency

Facebook ad account management. Connect accounts, track statuses and create mappings with other data sources for cross-platform analytics.

Agency - Accounts

Integrations​

Two ways to connect Facebook ad accounts to PostTrack.

Method 1: Quick Connect​

Simplified method for quick start via standard Facebook authorization.

Benefits:

  • Quick 2-minute setup
  • No technical knowledge required
  • Automatic connection of all available accounts
  • Instant synchronization

Method 2: Via System User (Developer FB)​

Advanced method via Meta for Developers using System User.

Benefits:

  • Full data access control
  • Additional sync settings
  • Custom import parameters
  • Enhanced security
  • Non-expiring access token

Detailed instructions: System User Integration

Accounts​

Management and monitoring of all connected Facebook ad accounts.

Account List​

Displayed information:

  • Ad account ID
  • Account name
  • Status (active/blocked/disabled)
  • Balance and limits
  • Last sync date
  • Active campaign count

Account statuses:

  • 🟢 Active - working normally
  • 🟡 Warning - possible sync issues
  • 🔴 Blocked - account blocked by Facebook
  • ⚪ Disabled - manually disabled

Statistics​

Agency - Statistics

View combined statistics from all connected Facebook accounts with linked source data.

Summary Analytics​

Available metrics:

  • Spend - total ad costs from Facebook
  • Revenue - income from linked sources (Keitaro, Binom)
  • Profit - revenue minus spend
  • ROI - return on investment percentage
  • Clicks - ad click count
  • Conversions - target action count
  • CR - conversion rate
  • CPC - cost per click
  • CPL - cost per lead/conversion

Data Breakdown​

Statistics grouping:

  • By ad accounts
  • By campaigns
  • By ad sets
  • By ads (Ad ID)
  • By dates
  • By countries (GEO)

Mappings​

Agency - Mappings

Link Facebook ad accounts with data from other sources for combined analytics.

What is a Mapping​

A mapping is a rule that combines Facebook data with other integrated source data (Keitaro, Binom, etc.) based on matching specific parameters.

Why needed:

  • Combine Facebook spend with tracker conversions
  • Calculate real ROI with all data
  • Cross-platform analytics
  • Automatic campaign matching

Mapping Types​

1. Ad ID Mapping​

Most accurate data linking method.

Example:

Facebook Ad ID: 23851234567890
Keitaro parameter: external_id=23851234567890
→ Data linked automatically

2. Campaign Name Mapping​

Example:

Facebook Campaign Name: "Gambling_UK_Desktop"
Keitaro Campaign: "Gambling_UK_Desktop"
→ Linked by name match

3. Date Level Mapping​

Combine data for specific period.

4. Campaign Level Mapping​

Link entire campaign data.

5. Sub ID Mapping​

Link via tracker subs/streams.

6. Combined Mappings​

Use multiple parameters simultaneously for maximum accuracy.

Example:

Date: 2024-01-15
Campaign Name: "Gambling_UK"
→ Linked by two parameters

Creating Mapping​

  1. Open Agency → Mappings
  2. Click "Create Mapping"
  3. Select sources (Facebook account + Integration)
  4. Configure matching parameters
  5. Check data preview
  6. Activate mapping

Integration with Sources​

Mappings work with all integrated data sources.

Keitaro​

Mapping parameters:

  • Campaign ID
  • Stream ID (Sub ID)
  • External ID (Ad ID)
  • Offer ID
  • UTM tags

Learn more: Keitaro Integration

Binom​

Parameters:

  • Campaign ID
  • Click ID
  • External ID
  • Stream parameters

Important​

  • Data accuracy - correct mapping setup critical for accurate analytics
  • Mapping verification - regularly check data matches correctly
  • Multiple mappings - can create multiple mappings for different scenarios
  • Data history - all mappings saved in history