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Creatives

Centralized media storage with organization, rating and collaborative use of advertising creatives.

Creatives

Capabilities​

Media Storage​

Secure cloud storage for all types of advertising materials:

  • Images - banners, pictures, screenshots
  • Videos - video creatives, clips, animations
  • Documents - presentations, briefs, instructions
  • Other formats - any files related to advertising campaigns

File operations:

  • File upload (drag & drop or select)
  • Media preview directly in system
  • File downloads
  • Copy direct links for sharing
  • Bulk upload and download

Entity Linking​

Flexible system for linking creatives with various objects in system (all links optional):

Integrations:

  • Keitaro - link to offers, campaigns, flows
  • Facebook Ads - link to advertising campaigns
  • TikTok Ads - link to creatives in account
  • Other sources - any external integrations

Internal entities:

  • Projects - group creatives by projects
  • Campaigns - link to specific advertising campaigns
  • Offers - link to offers and verticals
  • Tasks - attach to tasks from Tasks module

Important: All links are optional - you can store creatives without links or link to any number of entities simultaneously.

Organization and Filtering​

Geographic division:

  • Link to countries and regions
  • Geo filter for quick search
  • Multi-geo support (one creative for multiple countries)

Search and filters:

  • Search by name and description
  • Filter by upload date
  • Filter by file type
  • Filter by linked entities
  • Filter by uploading user
  • Filter by rating

Rating and Comments​

Rating system:

  • 5-star rating system
  • Creative effectiveness rating
  • Average rating from entire team
  • Ability to change your rating

Commenting:

  • Add comments to creatives
  • Discuss effectiveness
  • Improvement ideas
  • Full comment history
  • Mention colleagues (@username)

Collaborative Work​

Access control:

  • Access separation at assigned user level
  • Assign creative owners
  • Configure view/edit permissions
  • More about permissions in Team section

Sharing:

  • Quick link sharing to colleagues
  • Public links for external contractors
  • Export creatives in various formats
  • Create creative collections

Additional Features​

Metadata:

  • Creative name and description
  • Tags for grouping
  • Creation and upload date
  • Author and last editor
  • File size and resolution (for images/videos)

History:

  • All file versions
  • Who and when made changes
  • Comment and rating log
  • Link to Activity Log

Workflow​

Uploading Creative​

  1. Open Creatives section
  2. Click "Upload" or drag and drop files
  3. Specify name and description
  4. (Optional) Link to projects, integrations, geo
  5. (Optional) Assign responsible parties
  6. Save creative

Organizing Library​

  1. Use tags for grouping
  2. Link to projects and campaigns
  3. Specify geo for targeted creatives
  4. Rate effectiveness on 5-star scale
  5. Add comments with results

Search and Use​

  1. Use filters for quick search
  2. Sort by rating to find best
  3. View comments for analysis
  4. Download or share links
  5. Copy successful creatives to new campaigns

Important​

  • Centralized storage - all creatives in one place, accessible to entire team
  • Flexible organization - linking to any entities is optional, customize for yourself
  • Access control - permission management at user level
  • Change history - all actions logged
  • Cloud storage - files secure, access from anywhere

Why​

  • Order - no more lost creatives in chats and drives
  • Reuse - quickly find and copy successful materials
  • Analytics - ratings and comments help understand what works
  • Collaboration - team works with one library
  • Time savings - no need to search for files or ask colleagues
  • Scaling - easily manage thousands of creatives