Dashboard
PostTrack CRM main page. See current traffic state, finances and operational metrics, plus quick actions for response.
Purpose and Components
- Single place for daily control: expenses, leads, profit, ROI.
- Quick filters by period, sources, offers, geo and users.
- Widgets with details: top campaigns, top users, dynamics charts.
- Quick operations: add expense, go to statistics/finance, export, notifications.
Overall Statistics (top block)
Key KPIs for selected period. Updates in real-time with auto-refresh enabled, otherwise when changing filters/period.
| Metric | Definition |
|---|---|
| Expenses | Sum of confirmed costs from connected sources and manual expenses. |
| Clicks | All clicks on active campaigns for period after bot cleaning (if enabled). |
| Leads | Accepted leads from integrated CRM/trackers. "Trash" and "rejected" statuses excluded. |
| Profit | Lead revenue minus expenses. If lead price set manually — latest actual rate used. |
| ROI | (Profit / Expenses) * 100%. With zero expenses ROI not calculated. |
Dynamics Chart
- Line chart with metric toggles: Expenses, Profit, ROI, Leads.
- Adaptive axis scales; with multiple metrics enabled, separate scale used for percentages (ROI).
- Periods: today, yesterday, 7/30 days, current month, custom range with daily step.
- Hover shows actual values and deviation from previous period (if selected for comparison).
Tables
Top Campaigns
- Columns: Projects/campaigns, Clicks, Leads, Expenses, Profit, ROI, Conversion.
- Sort by any column; default — by profit.
- Click row to open detailed campaign statistics by sources/geo.
Top Users
- Columns: User, Clicks, Leads, Expenses, Profit, ROI.
- Row visibility limited by role and access (team lead — their team, media buyer — their campaigns).
- Click row to open statistics filtered by selected user.
Related Sections
- Statistics — detailed analytics and data slices.
- Finance — transaction and balance management.
- Team — roles, access and default presets.