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Statistics

Section for deep analytics of all campaigns, offers and traffic sources with advanced filtering and grouping capabilities.

Statistics

Main Features​

Statistics Table​

Displayed data:

  • Offer/campaign name
  • Clicks
  • Unique clicks
  • Leads
  • Deposits (FTD)
  • Expenses
  • Revenue
  • Profit
  • ROI (%)
  • CR (conversion)
  • EPC (earnings per click)
  • CPC (cost per click)
  • CPL (cost per lead)

Filters​

By period:

  • Today / Yesterday
  • Last 7 / 30 days
  • Current month
  • Last month
  • Custom period (from-to)

By parameters:

  • Offers
  • Geo (countries)
  • Traffic sources
  • Users (buyers)
  • Trackers
  • Status (active/inactive)

Data Grouping​

Group by:

  • Offers
  • Days / Weeks / Months
  • Geo
  • Users
  • Traffic sources
  • Trackers

Period Comparison​

Capabilities:

  • Compare with previous period
  • Display change dynamics (↑↓)
  • Percentage growth/decline of metrics
  • Visual trend indicators

Working with Data​

Export​

Export formats:

  • CSV
  • Excel (XLSX)
  • PDF report
  • Via API

Saved Reports​

Functions:

  • Save filter settings
  • Quick access to frequently used reports
  • Report templates
  • Automatic scheduled generation

Details​

Drill-down capabilities:

  • Click row → detailed statistics
  • View data by days
  • Detail to creative level
  • Change history

Efficiency Analysis​

Finding Problem Areas​

Automatic alerts:

  • Campaigns with ROI < 0
  • High CPC without leads
  • Conversion drop
  • Anomalous expenses

Optimization​

Recommendations:

  • Best offers for period
  • Geo with maximum ROI
  • Optimal launch time
  • Inefficient sources

Dynamics analysis:

  • ROI change chart
  • Lead dynamics
  • Expense growth/decline
  • Seasonality

Advanced Features​

Custom Metrics​

Add own indicators:

  • Calculation formulas
  • Conditional formatting
  • Custom columns

Segmentation​

Create segments:

  • By profitability
  • By geography
  • By traffic type
  • By conversion

BI Integration​

Connect:

  • Google Data Studio
  • Tableau
  • Power BI
  • Custom dashboards

Usage Tips​

  1. Use saved reports for daily analysis
  2. Configure alerts for critical metrics
  3. Compare periods to understand trends
  4. Group data to identify patterns
  5. Export reports for presentations and meetings

Next Steps​