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How ROI works

ROI (Return on Investment) shows investment effectiveness.

Formula​

ROI = (Revenue - Spend) / Spend * 100%

Example​

  • You spent $1000 on advertising.
  • Got $1500 revenue.
  • Calculation: (1500 – 1000) / 1000 * 100% = 50% ROI.

How to interpret​

  • ROI > 0% — campaign is profitable.
  • ROI = 0% — you broke even.
  • ROI < 0% — losses.